[Hong Kong] Mars has appointed two small WPP-owned media specialists, Maximize, Beijing and Motivator, Hong Kong, to handle its $12.5 million media business in mainland China for all brands, including Dove, M&M's, Skittles, Whiskas and Pedigree. They pitched against the incumbent, Publicis Groupe's Starcom
, and Omnicom Group's Optimum Media Direction, Publicis' Zenith and local agency Sunshine. WPP's main media brand MindShare did not participate because of a conflict with Nestle brands such as KitKat. Creative is handled by Nitro, a Shanghai-based independent agency run by former D'Arcy executive Chris Clark.