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McCann gets all Teliasonera biz

By Published on .

[Stockholm] Teliasonera, Scandinavia's biggest advertiser since telecommunications groups Telia and Sonera merged last year, is consolidating its $120 million regional account at Interpublic Group of Cos.' McCann Nordic after a three-way pitch. McCann vied with Grey Global Group's Grey Worldwide and Omnicom Group's BBDO Worldwide, both former Telia agencies in Sweden. Sonera already worked with Hasan & Partners, Helsinki, part of the McCann-Erickson network, in Finland.
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