[Copenhagen, Denmark] McDonald's Corp. consolidated advertising for four Nordic countries with Omnicom's DDB
Nordic, following a shootout with Omnicom sibling TBWA
and Publicis Groupe's Leo Burnett
, the agency said. DDB was the incumbent in Denmark, and will also handle Sweden, Finland and Norway. In McDonald's latest regional review, agencies competed from a brief that encompassed consumer insights, agency team structure, creative and cost efficiencies. McDonald's declined to comment.