Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McD's consolidates Spain biz at TBWA

By Published on .

[Madrid, Spain] McDonald's Corp. consolidated its advertising in Spain at Omnicom Group's TBWA after a pitch against the marketer's other global networks, Omnicom's DDB Worldwide and Publicis Groupe's Leo Burnett Worldwide. TBWA and Vitruvio Leo Burnett had shared the business, the company said, but TBWA handled the Spanish launch of the global "I'm lovin' it" campaign and a new Happy Meal promotion.
Most Popular