[Bangkok, Thailand] McDonald's Corp. has named Publicis Groupe's Leo Burnett
Worldwide, Bangkok, to handle its estimated $2.5 million account in Thailand and help translate its "I'm lovin' it" global platform for Thai consumers. The win follows a three-way pitch against Omnicom Group's DDB
Worldwide and incumbent local shop Spa Advertising. Spa won the business from Leo Burnett in 2002. Media remains at Omnicom's OMD
, McDonald's global media agency. Leo Burnett now handles the fast-food giant's business in most of Southeast Asia, as well as South Korea, China and, through Dentsu joint venture Beacon Communications, in Japan.