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Media Markt dumps For Sale

By Published on .

[Hamburg, Germany] Germany's giant consumer-electronics chain Media Markt, owned by the Metro Group, is moving its $280 million account to new local agency, Kempertrautmann, based in Ingolstadt. Incumbent For Sale, Munich, did not re-pitch. Other contenders were Hamburg shops KNSK, in which Omnicom Group's BBDO Worldwide has a stake, and local agency Zum Goldenen Hierschen. Before starting the Kempertrautmann agency, Andre Kemper was CEO of BBDO Germany for a six-month stint, and Michael Trautmann was head of marketing for VW's Audi.
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