Media Co. wins P&G media acc't

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[New York] After a review, Procter & Gamble Canada is shifting its $60 million media buying account for English-language broadcast and radio to The Media Co., part of Grey Global Group's MediaCom Worldwide. Publicis Groupe's MediaVest, the incumbent, keeps duties for English-language print buying. French-language media buying remains at BCP, Montreal. Planning responsibilities won't change. MediaVest handles planning for most brands; other agencies with planning assignments include BCP, Publicis' Saatchi & Saatchi, Starcom and Media Co.