Mellman takes post at Red Cell

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[New York] WPP's Red Cell network named Laurence Mellman to the new position of London-based chief operating officer, a week after the resignation of Lee Daley, Red Cell's co-CEO and chief strategy officer. Andy Berlin, chairman of Berlin Cameron/Red Cell and the other co-CEO, will be the sole CEO. Mr. Mellman, 38, was formerly chief operating officer at another WPP unit, International Specialist Communications. He oversaw a number of smaller agencies with specialized marketing capabilities, such as Gepetto Group, New York, which handles demographic marketing. See AdAge.com QwikFIND aap325