Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

News Corp. unit starts China ad biz

By Published on .

[Shanghai, China] In an unusual move, News Corp.'s Star Group has expanded its presence in mainland China with the launch of a wholly-owned advertising company in mainland China, a rare privilege for a foreign broadcaster. The agency will work primarily with local Chinese companies who want to advertise on channels that Star broadcasts on the mainland. They include the Mandarin-language entertainment channel Xing Kong, National Geographic Channel and Channel [V], a music channel. Called Star (China), the agency is based in Shanghai and managed by Jamie Davis, Star's president-China. It will also offer advertising on Star's non-Chinese channels elsewhere in Asia as rising local companies such as Li Ning, a sportswear company, begin to market their brands beyond national borders, said Jannie Poon, a Star spokeswoman in Hong Kong.

The agency will not work with any non-Star channels, Ms. Poon said.

Most Popular