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OMD snares Disney park biz

By Published on .

[Hong Kong] Walt Disney Co. has appointed Omnicom Group's OMD to handle media planning and buying worth up to $15 million for its upcoming Hong Kong Disneyland theme park scheduled to open in September 2005. OMD pitched against WPP Group's MindShare. The creative and below-the-line advertising business went to WPP's Ogilvy & Mather Worldwide in November 2003. Disney's target market is split among Hong Kong, mainland China and the rest of Asia. The Hong Kong opening will be the U.S.-based entertainment company's third theme park outside the U.S. after Paris and Tokyo.
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