[Stockholm/Madrid] General Motors Nordic chose Omnicom Group's OMD
to handle its $35 million media planning and buying account, comprising Saab, Opel and Daewoo, in the four Nordic countries Sweden, Norway, Denmark and Finland. Previously the Saab business was handled by Publicis Groupe's Sandberg Starcom
, Stockholm, and Opel was at Initiative Universal Media, owned by Interpublic Group of Cos. Saab, GM's biggest brand in Scandinavia, accounts for about $25 million of GM Nordic's spending. Interpublic's Lowe
Brindfors also handles Saab's global advertising account from Stockholm. In a separate consolidation in Europe, OMD won Pepsi Cola Co.'s $24 million media account for Spain and Portugal in a pitch against incumbents ZenithOptimedia, part of Publicis Groupe, and Havas' Media Planning Group.