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Tania Kulb to president of Omnicom Group's TBWA Latin America, Sao Paulo, Brazil, from marketing director at McDonald's Corp. in Brazil. She succeeds New York-based Robert Rosenthal, who becomes worldwide managing director on TBWA's global Absolut vodka account and chairman for TBWA's multicultural efforts. The agency has a relationship with the urban True agency and the next priority is to develop a U.S. Hispanic capability.

Richard Pinder, 39, to president of Publicis Groupe's Leo Burnett Worldwide for Europe, Middle East and Africa, from Hong Kong-based regional managing director, Asia Pacific. He will be based in London. Mr. Pinder will be succeeded by Michelle Kristula-Green, 47, who moves to Hong Kong from Tokyo, where she is president-representative of Beacon Communications.

Matt Eastwood to chairman-creative director of M&C Saatchi, New York, from creative director in the London office.