Pitt stars in Tag Heuer ads

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[London] Actor Brad Pitt is starring in luxury Swiss watchmaker Tag Heuer's $30 million international press and poster campaign using the tagline, "What are you made of?" Mr. Pitt, who just split with his wife, former "Friends" star Jennifer Aniston, will appear in all markets except the U.S. and Canada. His previous ads, including a spot for Toyota Motor Corp., have only run in Asia. Other Tag Heuer ads in the same campaign feature actress Uma Thurman, and will run in North America, too.