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New Renault work from Publicis breaks

By Published on .

[New York] After high-level creative hires around the world by Executive Creative Director David Droga, Publicis Worldwide has focused on developing better creative work for global clients. In a Renault Scenic spot breaking this week, the first work from Nik Studzinski since he joined the U.K. office late last year as creative director, the car acts like a playful pet eager to get its couch-potato family out of the house and on the road. The car wags its rear windshield wiper like a tail, honks with a bark and even chases a cat. Using a similar theme, Publicis, Milan, created a pan-European spot that opens with a woman shaking dust from her immobile husband and loading him into a sunny car.
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