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Seat shifts out of Bates, into Grey

By Published on .

[Barcelona] As anticipated, Volkswagen's Seat unit is moving its estimated $80 million international advertising account from Bates Worldwide's Barcelona office to Grey Global Group's Grey Worldwide, Barcelona, according to the car company. The agency switch was widely expected after WPP Group acquired Bates parent Cordiant Communications Group in August.

Earlier in the year, as they battled for the account, WPP Group Chief Executive Martin Sorrell and Grey Chairman-CEO Ed Meyer flew to Seat headquarters in Barcelona to woo the automaker. WPP was handicapped in the competition by being the global supplier to Ford Motor Co. Bates' Seat team in Barcelona is moving to Grey, including creative directors, Roland Vanoni and Arndt Dallmann, and an account director, Carsten Greiner, the company said.

Separately, German insurance giant Allianz is moving its $45 million account for the German market from Bates, Barcelona, to Grey, Dusseldorf.

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