Sharp breaks global Aquos effort

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[London] Sharp broke its first global brand campaign for its Aquos flat-screen televisions, using the tagline "More to See" in an effort to position Sharp as a leader in liquid crystal display TV technology. Wieden & Kennedy offices in New York, Amsterdam and Tokyo collaborated on the Web site and TV and magazine ads running in Europe, the U.S. and Asia. Targeted at sports, technology, design and entertainment enthusiasts, Sharp's premise is that the emotional relationship people have with TV is enriched by technical excellence. In the first spots, people initially have their eyes closed. Later commercials develop the "More to See" concept by showing the same scenario from the point of view of three different people.