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Singapore bank consolidates biz

By Published on .

[Singapore] Standard Chartered Bank has consolidated its estimated $30 million global strategy and creative business with Omnicom's TBWA Worldwide and its direct-marketing division, Tequila. London-based Standard Chartered specializes in emerging markets and directs global marketing from Singapore, where TBWA and Tequila will establish an integrated global team. Previously the bank's advertising was handled by several agencies across the region, including Omnicom's BBDO Worldwide and WPP Group's J. Walter Thompson.
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