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Smart moves biz to Aimaq Rapp

By Published on .

[Boeblingen, Germany] Dissatisfied with poor sales, DaimlerChrysler-owned Smart moved the estimated $10 million international budget for Smart ForFour, the four-seater version launched in April 2004 of the tiny Smart car, to independent Aimaq, Rapp, Stolle, Berlin. Incumbent Springer & Jacoby didn't re-pitch. Smart has lost money since its 1999 launch and 2004 losses could hit $400 million to $500 million. Sales for the ForFour are 25% below projections and the ForTwo's sales continue to fall. Mercedes-Benz USA is scheduled to launch Smart in the U.S. in 2006.
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