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Starcom wins P&G media biz

By Published on .

[Taipei, Taiwan] Procter & Gamble Co. has tapped Publicis Groupe's Starcom for the media buying business for its brands in Taiwan, including skin-care line SK II, Pantene and Clairol, worth about $25 million in billings. The appointment follows a pitch against Publicis-owned Zenith Media. Previously, the media buying business was handled by Grey Global Group's MediaCom, which did not participate in the pitch.
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