[London] Stella Artois proves its Christmas credentials with 28 TV break bumpers using a festive theme. The beer brand has a long-standing association with film sponsorship in the U.K. and the challenge for Interpublic Group of Cos.' Lowe
London was to build a direct connection between Stella Artois and Christmas by creating a specific yuletide film association for the breaks running throughout a holiday season of movies. In the spots, Santa Claus is fed up with his usual December department store engagements and is desperate to break into the glamorous world of Hollywood. Viewers follow his agent's enthusiastic but ultimately doomed attempts to secure a less seasonal acting gig for his only client.