Subway pulls German promo

By Published on .

[London] Subway International axed its controversial German campaign, withdrawing tray liners created by its German franchisees featuring an obese Statue of Liberty and the line "Why are Americans so fat?" two and a half weeks early, due to the outcry in the U.S. (AA, Aug. 2). "The complaints and controversy were growing," said Mike Charest, Subway's Amsterdam-based profitability and marketing manager for Europe. "We realized that people were sensitive about it and we decided it wasn't worth it." The complaints were from the U.S., not from German customers, he said. The tray liners, designed to tie in with the German release of the documentary "Super Size Me," which chronicles a man on a month-long McDonald's diet, had drawn accusations of anti-Americanism from figures including House Majority Leader Tom DeLay.
Most Popular