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Toronto pulls PETA ad permit

By Published on .

[Montreal] The city of Toronto revoked an animal-rights group's permit to advertise when People for the Ethical Treatment of Animals (PETA) tried to run its "Holocaust on Your Plate" billboard campaign. "We've had protests but this is the first time that's happened," said Matt Prescott, campaign coordinator at PETA's Norfolk, Va., headquarters. The billboard campaign, created in-house by PETA, consists of eight panels comparing photographs of Holocaust victims to the herding together and slaughter of animals. PETA lost its permit because the billboards, which were dismantled immediately, didn't meet community standards. The graphic pictures provoked protests from individuals and organizations when they ran earlier in Montreal and Ottawa.
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