[Sao Paulo, Brazil] In the latest Unilever move to Bartle Bogle Hegarty
from Interpublic Group of Cos.' Lowe
, Unilever will work with Bartle Bogle for the first time in Latin America, on the detergent value brand All, known as Surf outside the U.S. Sao Paulo-based Neogama BBH
, 40%-owned by Publicis Groupe-backed Bartle Bogle, picked up the business in Latin America, where Surf is called Drive in Argentina, Rinso in Chile and Opal in Peru. Neogama has been assigned to reintroduce the brand with a unified campaign under the Surf name, including Brazil.