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Unilever narrows review for Flora

By Published on .

[London] Unilever has narrowed its $45 million international pitch for Flora margarine to a shootout between incumbent Lowe and Publicis Groupe-backed Bartle Bogle Hegarty, after dropping WPP Group's Ogilvy & Mather from the shortlist. The Interpublic Group of Cos.-owned Lowe has lost Unilever brands to Bartle Bogle in Europe. Both agencies were given a Flora project; a decision is expected as early as this week.
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