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Unilever gives brief to non-roster shop

By Published on .

[London] Unilever confirmed it has invited two non-roster agencies to pitch for its $1.2 billion media-buying business across Europe against WPP Group's MindShare and Interpublic Group of Cos.' Initiative (AA, May 24). Omnicom Group's OMD Europe was at first believed to be one of the contenders but is not pitching due to conflicts with other clients including Reckitt & Colman, Henkel and other marketers.
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