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VW splits $3 million Argentina account

By Published on .

[Buenos Aires]Volkswagen is splitting its $3 million account in Argentina between incumbent Omnicom's DDB, Buenos Aires, and La Comunidad, an independent agency based in both Buenos Aires and Miami that already works for the auto marketer in Puerto Rico, Central America, Colombia and Ecuador. Sao Paulo-based Fischer America; BBDO, Buenos Aires; and VegaOlmosPonce, a Buenos Aires agency that is part of Interpublic's Lowe network, also pitched.
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