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VW taps DDB for $40M launch

By Published on .

[Wolfsburg, Germany] Volkswagen Group appointed its main agency, Omnicom Group's DDB Berlin, to handle the estimated $40 million European launch next year of the budget-priced Fox minicar. VW is introducing the $12,000 entry-level Fox, which is already sold in Brazil, to replace the lagging, more expensive Lupo in an effort to recoup sales and compete with Asian imports.
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