The short film, which plays on DDB London's long-running "small but tough" Polo ad campaign, flew around the world via the Internet. Volkswagen said in a statement: "Neither Volkswagen nor any agency acting on behalf of Volkswagen was involved in any way with the creation, production or distribution of this material. Volkswagen is reviewing legal steps against the initiators of this material."
The makers of the film are a duo who are known as Lee and Dan. They have previously made legitimate viral and print ads for marketers including Sony PlayStation, Ford and BP. Lee and Dan issued an apology for any offense they have caused, but they did not return calls for comment.