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Work: Adidas

Published on .

For the Rugby World Cup, Adidas and Omnicom Group's 180/ TBWA, Amsterdam, covered rugby stars in black paint and had them create self-

portraits by tackling punching bags. The pictures are being used in international print ads, and the making of the portraits was turned into three TV spots to air in at least six rugby-crazed countries while the World Cup is played this month.

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