×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Adidas

Published on .

Adidas' global print campaign by independent 180 Amsterdam tells the authentic stories of runners who let nothing stand in the way of their passion. One subject, Fauja Singh, is not only a 92-year-old marathoner. Mr. Singh's real achievement is that he has shaved an hour off his time over the past three years. Other runners withstand extreme weather, fatigue and danger to complete their course. Copywriters: Peter McHugh, Clare Buchanan. Art director: Heath Lowe.
Most Popular