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Work: Australian Tourist Commission

Published on .

The Australian Tourist Commission hopes to broaden Australia's image as a diverse country, not just a holiday destination, with a global campaign by Whybin TBWA, Sydney. Called Brand Australia, the campaign features well-known Australian singers, athletes, poets and artists with the slogan "Australia. A different light." Phase one will run in the U.K., Italy and Singapore on TV, cinema, outdoor and print media.
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