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Work: Baileys

Published on .

In a "zero-gravity" bar, trendy urbanites roam weightlessly around, chasing free-floating globules of Diageo's Baileys Liqueur. More and more people join in the game until the whole bar is playing and floating. The stylish spot, by Publicis Groupe-backed Bartle Bogle Hegarty, London, introduces a new Baileys strapline, "Infectious," and is aimed at 25-to-30-year-olds. The spot broke in the U.K. and will run globally. Writer: Jason Bolton. Art director: Per Kvalvaag. AdAge.com QwikFIND aap52h
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