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Work: Bic Comfort 3

Published on .

As he shaves, a man enumerates the advantages of the Bic Comfort 3 razor-one for the money, two for the shave, three for the comfort-and breaks into a rock'n'roll version of "Blue Suede Shoes" as three dancing girls appear in his bathroom. The spot is by independent Paris shop Hemisphere Droite, which won Bic's international account from Omnicom Group's TBWA.
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