Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Bic Comfort 3

Published on .

As he shaves, a man enumerates the advantages of the Bic Comfort 3 razor-one for the money, two for the shave, three for the comfort-and breaks into a rock'n'roll version of "Blue Suede Shoes" as three dancing girls appear in his bathroom. The spot is by independent Paris shop Hemisphere Droite, which won Bic's international account from Omnicom Group's TBWA.
Most Popular