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Work: Bohemia

Published on .

Brazil's Bohemia beer is presented as richly textured chains of pourable gold in a print campaign by Omnicom Group's DM9DDB, Sao Paulo. The agency switched the ad focus from the 150-year-old-beer's heritage to present it as a real treasure with the tagline "More than a premium beer." Bohemia is owned by Ambev, Latin America's largest beverage group. Art director: Marcelo Siqueira. Copywriter: Miguel Bemfica.
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