Work: Bud Light

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Canada's fictitious Bud Light Institute, dedicated to silly inventions for beer drinkers, makes its first U.S. appearance with spots parodying the low-carb craze. Ads by Omnicom Group's Downtown Partners DDB, Toronto, poke fun at the minimal effort it would take to burn the few carbs in a Bud Light with ludicrous exercise machines like a tiny treadmill for the hand and a mini toe-flex machine. Art director: Carlos Moreno. Copywriter: Peter Ignazi.
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