Canada's fictitious Bud Light Institute, dedicated to silly inventions for beer drinkers, makes its first U.S. appearance with spots parodying the low-carb craze. Ads by Omnicom Group's Downtown Partners DDB
, Toronto, poke fun at the minimal effort it would take to burn the few carbs in a Bud Light with ludicrous exercise machines like a tiny treadmill for the hand and a mini toe-flex machine. Art director: Carlos Moreno. Copywriter: Peter Ignazi.