A closeup picture of a leopard's skin reveals that it is really a map of Buenos Aires, with the street names written around the animal's spots, leading to the city's zoo. Other print executions by Del Campo Nazca Saatchi & Saatchi
, Buenos Aires, Argentina, map the zone on a giraffe's and a snake's skin. The animal maps are a new direction. Earlier award-winning ads juxtaposed a stuffed animal with the real creature, and contrasted the store price with the cost of a ticket to the zoo.