Work: Caltex

Published on .

ChevronTexaco's Caltex regional "What Drives You" TV campaign for Asia by Interpublic Group of Cos.' McCann-Erickson Worldwide, Singapore, promotes its Starmart convenience store chain and Vortex gasoline with stories about people's life goals, like marrying a childhood sweetheart and helping a child get his first job. Executions are local; the "Taxi Driver" spot features several kinds of taxis-a jeep for the Philippines version and for Singapore, a Mercedes. The campaign is McCann-Erickson Worldwide's swan song for Caltex; ChevronTexaco's global account has moved to WPP Group's Y&R Advertising, San Francisco.
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