Danes conspire to arrest truck drivers to halt the exodus of Carlsberg Export beer in this Saatchi & Saatchi
, London, spot with the tagline "So good, the Danes hate to see it leave." A cashier gives Carlsberg truck drivers a toy, stuffed with fake contraband that customs officials immediately find. The hapless victim is tossed into a jail cell full of other Carlsberg truckers. Art director: Dave Askwith. Copywriter: Kevin Jones.