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Work: Castlemaine

Published on .

Frustrated by the heat of the outback, an Australian hiker spots a rucksack of Interbrew's Castlemaine XXXX dangling from a tree. He ignores the bizarre scattering of hats on the ground-and steps right into the same quicksand. In another spot, Bartle Bogle Hegarty, London, adds a verbal misunderstanding to the searing heat and insatiable thirst that always calls for a XXXX. A desperate man radios "Send XXXX" from an isolated station. An airplane drops a crate-containing four perfect little eggs. See the spot at AdAge.com QwikFIND aap81k
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