Work: Christofle

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Self-described French "silverer" Christofle tries to portray silverware as glamorous and seductive in print ads by Publicis Conseil's luxury and beauty division Agence 133, Paris, running in France and breaking in the U.S. in January. Ads will appear in women's titles, news magazines and newspapers. Art director: Pascale Cervoni. Copywriter: Sophie Desmarez.