Ongoing Picasso imagery in Citroen Xsara's advertising continues with a billboard and print ad that portrays the car's engine as a powerful bull, a frequent theme in the artist's work. The ad is from Havas' Euro RSCG 27, a second Euro RSCG Worldwide
shop in Paris that handles Citroen, while sibling Peugeot is at BETC Euro RSCG
. Art director: Volker Gehr. Copywriter: Guillaume de La Croix.