Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Coke Light

Published on .

Coca-Cola Co. introduced Coke Light with Lemon in Singapore with sophisticated print and outdoor ads by Bartle Bogle Hegarty, Singapore, that feature the drink as a substitute for real lemons in executions designed to look like designer fashion brands. Two print ads display Coke Light with Lemon cans wedged in juicers, and a third lines up a can next to a saltshaker and a tequila shot glass, signifying its place in the traditional lick, sip and suck tequila ritual. Art directors: Alex Lim, David Wong. Copywriter: Tinus Strydom.
Most Popular