Work: Coon Cheese

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Leo Burnett, Sydney, highlights the value of Dairy Farmers Group's 100% natural Coon cheese slices with a funny spot about unnatural cheese. A typical Aussie redneck prepares lunch with processed, plastic-looking cheese slices and leaves the sandwiches on his truck's front seat. The empty (but for the sinister cheese) truck drives away and crashes. Afterward, there is no sign of the renegade cheese slices, just a mischievous

rustling in nearby bushes. The tagline: "There are unnatural things in processed cheese." Art director: John Kane. Copywriter: Dave Westgate.