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Work: Corona Extra

Published on .

Leo Burnett Mexico went to Moscow to shoot an army battalion marching somberly through Red Square. Suddenly the soldiers stop, the military music switches to a lively Mexican tune, and the battalion starts dancing happily. But it makes perfect sense to Mexican beer drinkers: The military maneuvers ended when the troops paused before a gigantic banner for Corona Extra beer. Copywriters: Mike Ponce de Leon, Juan Garduno. Art director: Raul Rivera. See AdAge.com QwikFIND aap00e
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