Work: Diesel

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Diesel's fall/winter campaign is a black-and-white calendar running with a different picture for each day illustrating a new global tagline, "Today we work hard." The calendar, by Kessels Kramer, Amsterdam, will be distributed where Diesel clothing is sold. The images also run as color magazine, in-store and outdoor ads. Art director: Erik Kessels. Copywriter: Tyler Whisnand.