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Work: FarEastone

Published on .

Believing young adults will embrace technology if it seems cool, Taiwan's mobile-service provider FarEastone launched I-Mode data service with a darkly humorous campaign. I-Mode is positioned as "Life's little portal" in three spots by Ogilvy & Mather, Taipei. In "Garbage," a bored garbage collector accidentally tosses a small dog into his truck with the trash. The ad ends: "Time to find a new pet on I-Mode?"
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