Work: Fuji Xerox

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Instead of using words, a Japanese rapper imitates the different sounds made by a high-end printer to highlight the multiple functions of a Fuji Xerox printer. The spot airing in Japan is by Tugboat, Tokyo, for Fuji Xerox, a Tokyo-based joint venture between Xerox and Fuji Photo Film Co. in Asia. Copywriter: Taku Tada. Art director: Yuji Nakahara. QwikFIND aap55y