Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Gordon's Gin

Published on .

Gordon's Gin illustrates its "refreshing yet dry" proposition with two spots by Bartle Bogle Hegarty, London, that combine low humor with high production values. People deliberately drench themselves-one woman puts her head in a lobster tank and another opens the train window during a rainstorm-until finally a Gordon's drinker takes a sip from a gin and tonic, showing it is possible to be refreshed yet stay dry. Art director: Dave Monk. Copywriter: Matt Waller.
Most Popular