Work: Gordon's Gin

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Gordon's Gin illustrates its "refreshing yet dry" proposition with two spots by Bartle Bogle Hegarty, London, that combine low humor with high production values. People deliberately drench themselves-one woman puts her head in a lobster tank and another opens the train window during a rainstorm-until finally a Gordon's drinker takes a sip from a gin and tonic, showing it is possible to be refreshed yet stay dry. Art director: Dave Monk. Copywriter: Matt Waller.