Work: Haagen-Dazs

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In this simple magazine ad for Haagen-Dazs by WPP Group's JWT Japan, Tokyo, the ice cream is presented as so fresh and pure that a fruit flavor can be scooped right from the fruit, like a banana. The copy reads, "Simple luxury." Art directors: Kazuhisa Mizuno, Tatsumasa Ishikawa. Copywriter: Midori Usui.